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Publicising your event

Use these top tips to get the word out about your event and make sure your fundraising activity is a huge success.

 

Contacting your local press

 
Download our template press release – all you need to do is add the details of your event.
 
Send the press release to everyone you can think of in your local area at least four weeks before your event or activity. Don’t forget to include local newspapers, radio stations and local regional magazines, especially those with a 'What’s on' section. The local press is a great way to publicise a charity event and to get the community involved.
 
Local press are also often keen to feature stories on locals undertaking impressive challenges for charity, with a photo beforehand and a follow up story after. If you are unsure if you are on the right track then please contact our office on 023 8120 8881 and we can help.
 
We have a health reporter that we specifically deal with in the Daily Echo - so do contact us for their details.
 

Social networking

 
Social media has revolutionised the way people fundraise and we're big fans! Make sure you link into the charity as well so we can keep track of what you are doing, and help share the news. Remember – the people most likely to donate are your friends, so social media is a great place to start publicising what you’re doing.
 
Facebook - Southampton Hospital Charity UK / Twitter - charity_shc / Linked'In - Southampton Hospital Charity
 

Facebook

 
Facebook brings in more visits to JustGiving pages than any other social media. To spread the word about your fundraising to your Facebook friends and beyond:
  • Update your status with your JustGiving link or news about your fundraising so that it appears on your friends’ Facebook timelines. Ask friends to share or ‘like’ your status.
  • Post photos or videos of your event or challenge on your wall and ask your friends to like them. Even training or practice events will get them in the mood to donate!
  • Sign up to our Facebook page
 

Twitter

 
Twitter is a great place to start telling everyone about your fundraising. Ask your friends to retweet you; if your tweets are interesting, enough news of what your doing could spread fast. Make sure that you:
  • Tell people what you’re doing e.g. I’m doing a #skydive in two days for @charity_shc !
  • Include a link to your JustGiving page – you can shorten the link by visiting bit.ly
  • Include any photos or video to make your tweet more interesting
  • Sign up to our Twitter page and we will retweet you 



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